Dear reader, Mandeep here. I moved to the Bay Area about 2 years ago to start building what became Pump Up. We’ve spent those years navigating pivots and keeping our heads down building.

This was probably the right default initially, but creating a company requires more than just coding and shipping. You have to be out there, talking to people - potential users, other founders, and interesting folks in the “scene” to keep abreast of events. We’ve started doing that, “looking up” both in person and online, and have started writing as part of that.